Banquet is a ritual that combines social communication and food.
At parties people can enhance interpersonal communications while enjoying the arts of cuisine. At parties, social relations like families and groups are bonded, and members strengthen and sustain their ties. In China,“alcohol is considered an essential rite of every part” and alcohol & beverage act as a bridge of interpersonal communications at parties where people toast to each other.
Aware of the preceding, VV's Beverage Business expands the “banquet-based”consumption scenarios to make VV's big-bottle soybean milk a “new favorite” and essential “alcohol mate” at various parties.
The public favor for VV Soybean Milk at parties is mainly attributable to the following aspects:
Product quality comes first: in the wake of ever-rising consumption standards, people tend to prefer a healthy diet.
In this respect, VV Soybean Milk is highly nutritional, natural, and healthy (no additive) with a sweet taste, and hence it spontaneously becomes the best drink served to guests.
Brand influence is another factor. Just as its proverbial slogan “VV Soybean Milk Brings Joy and Smile” goes, it creates a harmonious atmosphere at parties.
Last but not least, VV Soybean Milk has the “ability to dispel the effects of alcohol”. Alcohol is an essential part of parties but soybean milk canprotect esophagus and gastric mucosa and reduce the stimulus and harm caused by alcohol as a “alcohol mate”. As a result, guests can fully enjoy drinking.
Some banquet-based consumption scenarios are set out as follows, where major liquor brands are involved:
?VV Soybean Milk is a “mate” of Hubei Zhijiang Liquor
VV Soybean Milk is a “mate” of Hubei Baiyunbian Liquor
VV Soybean Milk is a “mate” of Hubei Daohuaxiang Liquor
VV Soybean Milk is a “mate” of China’s Jing Brand Maopu Liquor
VV Soybean Milk is a “mate” of National Cellar 1573 Liquor
VV Soybean Milk is a “mate” of Sichuan Luzhou Laojiao Liquor
VV Soybean Milk is a “mate” of Xiaohutuxian Liquor
VV Soybean Milk is a “mate” of Anhui Kouzijiao Liquor
VV Soybean Milk is a “mate” of Jiangxi Sitir Liquor
VV Soybean Milk is a “mate” of Hubei Shihua Bawangzui Liquor
VV Soybean Milk brings joy and smile to parties!
VV Soybean Milk has been designated as gift for guests at various parties!
VV Soybean Milk makes “unremitting” efforts in scenario-based marketing.
Concerning such three types of scenarios as “gift, banquet and catering”, the Company will continue to work on market development. Under joint efforts of all the manufacturers and teams, it is believed that an increasing number of consumers will favor VV Soybean Milk at parties to usher in more new wealth opportunities for partners.